They say that the good things in life take time, and so it is in SEO, a rigorous and constant work process that is synonymous with patience, discipline and persistence.
In this post I will give you the steps indicated for you to be successful in the SEO Strategies of your company's website or blog.
Search engine optimization is important to make your website more visible and have more authority in web search engines.
Carrying out a successful SEO Strategies will help more people find your company's website and thus attract more potential customers.
What is the purpose of SEO?
The idea is that your website appears in the first positions of the first page of Google search engines, since we know that these are the most likely to be consulted.
SEO Strategies to be first in Google
If you have this problem and want to fix it, here are some tips.
1. Create a buyer persona according to your business
This profile helps us to relate to our clients as real human beings.
do you know what their specific needs and interests are?
Do you know what their challenges and objectives are, both personally and professionally?
I recommend that, in the initial stage, you lean on your current customer base, since they have bought your products or services in the past, and interview them, either in person or by phone.
- Demographic data (name, age, sex, education, profession, marital status, etc.)
- What are your short, medium and long term goals? (Personal and professional scope)
- What are your challenges? (Personal and professional scope)
- What is your daily routine?
- What media do you usually read and what social networks do you use?
- What are your qualities and weaknesses?
The point is that knowing who your buyer person is is an important piece of information that you must take into account at every step of any strategy.
It is a task that not many give the priority it deserves and, without a doubt, can determine the success of your web SEO Strategies.
2. Identify keywords
When you already have your buyer persona identified, the next step in your strategy is to analyze what type of searches it does and what are the best words to position your website.
You can rely on the Google Trends tool, which allows you to see what people are searching for on Google.
If you have a Google Adwords account, you can also use the free Keyword Planner tool, which helps you find the words or phrases that users most search for according to language and country.
A good rule to follow to speed up your work is to organize the keywords by categories or services and in order of importance.
Tip: make sure to use your keywords in texts, URLs, categories, tags and in your meta descriptions, the text that appears below the title or link in search results (SERP).
In the same way, you can include your keywords as topics in your articles, either in the title, in the headings or in the text (it is important not to saturate them or seem very forced).
Another ancient technique, but one that is still in force, is to highlight keywords using bold, italics, or underlining.
3. Analyze your competition
After identifying what keywords you want related to your website, it is important to note which companies have authority in the searches where you want to appear.
A good tool that you can use is Semrush, which can help you know which words the competition uses and how the content is structured.
If you want to start analyzing your competition, I recommend that you learn to use Semrush (Access 7 Days Free Trial) to facilitate your life and your SEO Strategies.
Semrush tool not only does keyword ranking analysis but also allows you to analyze SEM campaigns of your competition, make reports in great detail and perform searches and analyze the possibilities of your star keywords.
On the other hand, you can also turn to MozBar, the free Moz tool, considered the leading company in the SEO sector, to analyze relevant information about your competition.
This tool is a bar that you can install in your browser and that gives you instant metrics, such as page and domain authority, while you are on any website.
4. Take care of your images
Your entire website must be SEO-friendly, including images.
When you name your photos, be sure to name the file correctly.
For example: if the image is of a landscape of the Taj Mahal, the file name should be "taj-mahal.jpg".
The idea is that Google can know what the image is about, in this case, the keyword is Taj Mahal, since it is the main subject of the photo.
Another factor to consider is the loading time, since it is important for SEO.
The faster the site, the easier it will be to visit and index a page.
Images influence how long a website loads, especially when a large image is loaded and displayed very small, such as using a 2500 × 1500 pixel image and displaying it at a size of 250 × 150 pixels.
Tip: don't forget to add the alt text, in other words, the descriptive text that appears when the cursor passes over an image.
Make sure you add the alt text that includes the SEO keyword for that page and that is relevant to the image.
5. Details make Google fall in love
The success of your SEO strategy is the accumulation of many small details that, little by little, add points with Google.
The truth is that a website must have certain specific settings to successfully carry out search engine optimization.
Here are some details to keep in mind:
- Meta description: this is the text that appears in the search results (SERP).
The meta description does not affect your SEO directly, but it is an important tag because it influences the number of visits you receive from search engines.
When writing the meta description of your pages, try to include your keywords and a call to action ("get to know us", "visit us", "quote today", etc.). Remember that it should not exceed 155 characters.
- Personalize your links: make sure to personalize your URLs according to the content of each page of your website and including your keywords.
For example: if a page talks about skin care products, the URL should be something like www.businessname .com/products-care-of-skin
- Create your favicon: the “favorite icon”, also known as 'favicon', is the small image that appears in the address bar, favorites and bookmarks of your browser.
Most of the time the company logo is used and it is 16 px by 16 px.
6. Fix broken links
Surely it has happened to many of us that we are visiting a website and then end up on an error page 404.
These broken links are not only annoying but they can also harm your SEO efforts.
When your visitors discover that they have broken links, they will not want to continue browsing other pages, and if your visitors spend less time on your site, web browsers will assume that you are not providing a good user experience and will lower your web positioning.
Therefore, it is important that you fix these links by redirecting them, permanently or on time, to other pages that are active.
7. Use your own link
When you write content for your website, especially when it comes to your blog, try to make one topic lead to another to extend the time your readers browse your site.
How to do it?
Use internal links, that is, links that go from one page to another on your website.
If you write an article about skin care tips, try to link it to another article on your blog (for example: skin care for all ages) within the same text.
You have to be smart in the writing and think about how you are going to link it so that it is consistent with the rest of the article.
For example, you can write it in such a way:
"Your beauty routine must be designed for your needs, so it is important that you adopt the best skin care according to your age."
The sentence that is in bold is where you would add the hyperlink that leads the reader to the other article on your blog.
8. Strengthen your content
Writing is not an easy task for everyone, even professional writers themselves suffer from the writer’s block from time to time, a condition where it is difficult for them to produce new and creative content.
Still, the important thing is to understand that your audience comes first, before Google's algorithms.
Your content must be useful, original and creative.
Before selling your product or service, think about how you can help your buyer person, then write a friendly article, well worked with examples and tips, and that the tone corresponds to the brand.
Ideally, it should have a long extension (more than 1,000 words), since several studies have shown that the most worked articles tend to have better results in SEO.
It also verifies that your website has a responsive web design,
in other words, that it adapts to any technological device, be it from a mobile, a tablet or a desktop computer.
It is worth mentioning that since 2015 Google penalizes any website that does not have this type of design.
9. Analyze and measure your SEO Strategies
A good place to get this information is through the Google Search Console,
formerly known as "Google Webmaster Tools", a free tool that helps you analyze, optimize and verify the status of your site in web search engines.
It shows you all the errors that Google finds when reading your website so you can solve them faster.
Similarly, you can't forget to link your site to Google Analytics, Google's free web analytics tool.
It is essential to have this tool to analyze all your online traffic and determine your marketing metrics.
Some that will help you assess your positioning are the number of sessions, traffic per channel, new and recurring users or total conversions, among others.
10. He who perseveres, reaches
A SEO Strategies requires a lot of patience and dedication.
You cannot expect great results if you are not willing to invest the time it takes.
In order not to lose the rhythm, it is essential that you organize yourself, so develop a plan of monthly objectives with the different SEO tactics that you are going to implement to have greater control of your actions and thus be able to evaluate them.
Final Words: SEO Strategies in 2020
Hopefully this article has been helpful in creating your SEO Strategies.
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